Corporate Social Responsibility

 Tittle  Corporate Social Responsibility
 Department  International Management and Marketing
 Type (compulsory/optional)  Optional
 Cycle (first/second)  First Cycle
 Semester when the component is delivered  3-rd semester
 Course description  All over the world, issues related to corporate social responsibility and sustainability are gaining significant consideration. Nowadays, the performance of businesses is assessed not only by earnings - attention is also placed upon organizations' economic, cultural, social and environmental impacts. The way a company achieves a balance when integrating economic, environmental and social imperatives, while at the same time addressing shareholder and stakeholder expectations, and considering the real and potential impacts of its performance, can be referred to under the umbrella of corporate social responsibility concept.
This course explores the concept of corporate social responsibility and provides the necessary knowledge and skills to help formulate and manage a socially responsible agenda of an organization.
 Course content
Module 1. Fundamentals of corporate social responsibility
Topic 1. Introduction to corporate social responsibility. Evolution of the CSR concept.
Topic 2. Corporate social responsibility and related management concepts. CRS as a voluntary concept.
Topic 3. Traditional approaches and current trends of socially responsible doing business.
Module 2. Developing a socially responsible business strategy
Topic 4. Corporate cause promotions: increasing awareness and concern for social issues.
Topic 5. Cause-related marketing: making contributions to causes based on product sales.
Topic 6. Corporate social marketing: supporting behavior change campaigns.
Topic 7. Corporate philanthropy: making a direct contribution to a cause.
Topic 8. Community volunteering: employees donating their time and talents.
Topic 9. Socially responsible business practices: discretionary business practices and investments to support causes.
 Learning outcomes  - the ability to assess comparative needs for corporate social responsibility initiatives, to distinguish between the application of corporate social responsibility in various practical situations;
- the ability to develop and implement initiatives, plans, and strategies of corporate social responsibility;
- the ability to assess the effectiveness of corporate social responsibility initiatives, plans and strategies; the ability to prepare and analyze reports on corporate social responsibility.
 Contact hours (lectures/seminars)


 Number of ECTS credits allocated

 3 credits