Corporate Social Responsibility
|Tittle||Corporate Social Responsibility|
|Department||International Management and Marketing|
|Cycle (first/second)||First Cycle|
|Semester when the component is delivered||3-rd semester|
|Course description|| All over the world, issues related to
corporate social responsibility and sustainability are gaining significant
consideration. Nowadays, the performance of businesses is assessed not only by
earnings - attention is also placed upon organizations' economic, cultural,
social and environmental impacts. The way a company achieves a balance when
integrating economic, environmental and social imperatives, while at the same
time addressing shareholder and stakeholder expectations, and considering the
real and potential impacts of its performance, can be referred to under the
umbrella of corporate social responsibility concept.
This course explores the concept of corporate social responsibility and provides the necessary knowledge and skills to help formulate and manage a socially responsible agenda of an organization.
Module 1. Fundamentals of corporate social responsibilityTopic 1. Introduction to corporate social responsibility. Evolution of the CSR concept.
Topic 2. Corporate social responsibility and related management concepts. CRS as a voluntary concept.
Topic 3. Traditional approaches and current trends of socially responsible doing business.
Module 2. Developing a socially responsible business strategyTopic 4. Corporate cause promotions: increasing awareness and concern for social issues.
Topic 5. Cause-related marketing: making contributions to causes based on product sales.
Topic 6. Corporate social marketing: supporting behavior change campaigns.
Topic 7. Corporate philanthropy: making a direct contribution to a cause.
Topic 8. Community volunteering: employees donating their time and talents.
Topic 9. Socially responsible business practices: discretionary business practices and investments to support causes.
|Learning outcomes|| - the ability to assess comparative needs for
corporate social responsibility initiatives, to distinguish between the
application of corporate social responsibility in various practical situations;
- the ability to develop and implement initiatives, plans, and strategies of corporate social responsibility;
- the ability to assess the effectiveness of corporate social responsibility initiatives, plans and strategies; the ability to prepare and analyze reports on corporate social responsibility.
Contact hours (lectures/seminars)
Number of ECTS credits allocated