Foreign Language (English) for Specific Purposes
|Tittle||Foreign Language (English) for Specific Purposes|
|Department||International Management and Marketing|
|Cycle (first/second)||First Cycle|
|Semester when the component is delivered||1-st and 2-nd semesters|
|Course description|| The ESP course involves the
formation of student’s professional language competence that will contribute to
their effective functioning of the cultural diversity of educational and
professional environments, the mobility and competitiveness in the labor
market. The ESP is
designed to achieve the B2 language proficiency level as the standard of
achievement for the Bachelor’s degree. The core learning objectives for the B2
language proficiency level are generic by nature, and transferable to a variety
of specialisms (namely international marketing). The objectives incorporate
professional communicative competences in terms of generic language/study
skills; language knowledge; and sociolinguistic and pragmatic competences:
- discuss general, professional, and related issues with a focus to achieve understanding with someone
- prepare public presentations on a number of large number of industry issues, using appropriate means of verbal communication and appropriate forms of discussion and debate
- find a new text, graphics, audio and video information contained in the English-speaking branch materials (both print and electronic), using appropriate search techniques and terminology
- analyze English sources to obtain data that are necessary to perform professional tasks and making professional decisions
- writing professional texts and documents in English and a number of industry issues
- writing business and professional letters, showing cultural understanding and prior knowledge in a particular professional context
- translate English professional text into your native language using bilingual terminology dictionaries, electronic dictionaries and software translation direction.
Module 1.Topic 1. Roles and Activities. "Move over game boys.” Dilemma & Decision: "Exporting to Mexico.” Writing: E-mail as a form of communication.
Grammar: Present Simple and Continuous.
Topic 2. Data and their processing. "No hiding place.” Dilemma & Decision: "Buy it now.” Writing: Types of reports. Writing a market report.
Grammar: Countable and uncountable Nouns.
Topic 3. Business Etiquette: communication, ethics, manners, behavior, body language, dress code. Cross-cultural Skills. Politeness at Work. Offers and Requests. Dilemma & Decision: "A workplace Bully”. Writing: Writing a friendly e-mail.
Grammar: Modals to express offers and requests.
Module 2.Topic 4. Image. The Fashion Industry. Dilemma & Decision: Volkswagen Bugs.
Writing: Writing a memo.
Grammar: Comparative and Superlative Adjectives.
Topic 5. Business Success vs. Business Failure. Dilemma & Decision: Organic Growth.
Writing: Writing a memo.
Grammar: Past Simple.
Topic 6. Future. Financing Ventures. Dilemma & Decision: Risky Ventures.
Writing: Writing a memo.
Grammar: Modals of Possibility.
Module 3.Topic 7. Location. Company Activities and Projects. Dilemma & Decision: A new location. Writing: Writing a memo.
Grammar: Future Plans and Intentions.
Topic 8. Job-seeking. Applying for a Job. CV / Resumé. Recruitment and Selection procedures. Ways of Working, Pay and Benefits. Dilemma & Decision: For Love or Money? Writing: Writing a letter of advice.
Grammar: The Imperative.
Topic 9. Selling. Describing Products and Services. Brands. Advertising. Marketing Mix. Competition/ Global Competition. Dilemma & Decision: Guerrilla Marketing.
Writing: E-mail as a Form of Communication. Writing a Formal Email.
Grammar: Modals of Obligation.
Module 4.Topic 10. Price. Pricing Strategy. Costs and Prices. Price Trends. Dilemma & Decision: "Stock market challenge.” Writing: Describing Graphs.
Grammar: Present Perfect.
Topic 11. Insurance. Insurance Fraud. Dilemma & Decision: "A fair decision.” Writing: Writing a Formal Letter Giving Information.
Topic 12. Service. Customers and Clients. Code of Practice. Customer Care. Customer Loyalty. Buyers, Sellers, Suppliers. Dealing with Problems and Complaints. Dilemma & Decision: "Service not included.” Writing: Writing a Report.
Grammar: Conditional 1.
Module 5.Topic 13. Productivity. Just-in-time Production, inputs, capacity and output. Efficient Stock Control. Research and technology. Innovation and Invention. Development and Launch. Managing Time. "Revolution in the car industry”. Dilemma & Decision: "Bonus or bust?” Writing: Writing a Memo.
Grammar: Adjectives and Adverbs.
Topic 14. Creativity. Finding Creative Solutions. Dilemma & Decision: "Gold rush.” " Writing: Writing Meeting Notes.
Grammar: Present Perfect vs. Past Simple.
Topic 15. Motivation. Personal Qualities. The Career Ladder. Management Styles. Company Regulations: rules, permission, obligation. Legal Regulations. Work Environment. Problems at Work. Dilemma & Decision: Hot-desking.” Writing: Formal and Informal Presentations. Writing a Memo.
Grammar: The Present Perfect and Past Simple Tenses.
|Learning outcomes|| After completing the course students should be able to
communicate effectively in English in the world of work, namely to:
- to discuss study and specialism-related issues in order to reach an understanding with an interlocutor
- prepare public presentations on a wide range of specialism-related topics, using relevant means of verbal communication and adequate forms of discussions and debates
- look for new textual, graphic, audio or video information in English language specialism-related sources (both printed and electronic) using relevant search methods and terminology
- analyse English language sources of information to obtain data necessary for executing professional tasks and making professional decisions
- write professional texts and documents in English on a variety of specialism-related topics
- write business and professional letters applying intercultural insights and background knowledge of specific professional context
- translate English language professional texts into native language ones using bilingual terminological dictionaries, electronic dictionaries and translation software.
The "Foreign Language (English) for Specific Purposes” is realized by achieving the following objectives:
- Practical: to develop students’ general and professionally oriented communicative language competences in English (linguistic, sociolinguistic, and pragmatic) to allow them to communicate effectively in their academic and professional environments.
- Educational: to develop students’ general competences (declarative knowledge, skills and knowhow, existential competence and the ability to learn); to foster the ability to self-evaluate; and to develop a capacity for autonomous learning which will enable students to continue to learn in academic and professional situations both before and beyond graduation.
- Cognitive: to expose students to academic activities that draw on and further develop the full range of their cognitive abilities.
- Developmental: to help students to form general competences so that they can develop their personal motivation (values, ideals, etc.); to foster students’ confidence as users of the language, and to encourage the development of positive attitudes and feelings towards learning the target language.
- Social: to facilitate and develop students’ critical self5awareness and interpersonal skills and to contribute meaningfully to a changing international environment.
- Sociocultural: to develop a broad understanding of important and different international sociocultural issues in order to operate appropriately in culturally diverse professional and academic environments.
Contact hours (lectures/seminars)
|1-st semester – 45
2-nd semester – 60
Number of ECTS credits allocated